Thus, on the ninth minute of the first public screening of Arman, the fourth venture of Film Arts, the history of the Pakistan film industry was re-written.

Pervez Malik, the director, says, "While I was studying film at California University (1960-63), I kept on analyzing the state of the Pakistani cinema. I was especially interested in music, and there was nobody there to teach me how to film a song for an Indo-Pakistani audience. When I came back, Waheed Murad -- my friend since school -- was busy producing, and starring in, Heera Aur Pathar. He was not sure whether or not my American credentials would be good enough for bringing success to a Pakistani movie. So he asked me to hang around for a while, and study the local style of film making while he tried to get on with someone else. I almost dissociated myself in disappointment, but a few days later he came to my house and asked me to direct his film. (Apparently, Waheed was not satisfied with the work of his director). I tried to reconcile with them first, and on failing I took up the megaphone. The concept of Heera Aur Pathar had already taken shape by that time, so that I was not able to change everything, only embellish whatever had been given to me… I inserted a few sequences and altered some others, asking Musroor Anwar, the songwriter, to pen the dialogues for these. I realized that he was as good a dialogue writer as he was as a poet…

"The basic function of a director is to visualize his own film before it comes into being. For instance, when I used to picturise the songs, first we would all discussit - myself, the songwriter, the music director. But it is the music director who gives the final ‘pieces’. I listen to the music, trying to get the mood of each piece. For instance, if a piece suggests movement, I would film it in a moving shot. If I film it with a static shot, it won’t give the right effect. So, I would concentrate on the song, playing it in my mind like background music, trying to catch whatever would come, until I could almost ‘see’ something. Then I would go to the location. You juxtapose your vision upon the location and you actually get the shots. Finally, I would sit down, correlating every individual piece in the music to a specific shot, and working out the details of each: the artists’ position, the camera angle, the frame, and so on. Direction is something about realizing your vision on the silver screen."

A critic’s comment: "Pervez seems to be especially fond of ‘movement shots’ in his songs, and also of songs picturised on a mobile vehicle. Almost all his early films contain examples of these -- perhaps the most well-remembered one being Mujhee talash thee jis ki from Jahan Tum Wahan Hum (1967) -- if you live in Karachi, then you may be one of the thousands who recall it every time they get into a Victoria." Another famous, but not quite ‘fashionable’ one would be Mujhe tum say mohabbat hai, filmed on a donkey-cart! This lilting number occurred in Pervez’s very first release.

Pervez says: "Heera Aur Pathar was a success, but my directorial innovations went unnoticed by the Press or by the film community. Nodody turned around to say ‘who is this Pervez Malik?' When our team (the famous four of the sixties: Waheed, Pervez, Musroor and Sohail Rana, the music composer) took up Arman, I came back with a vengeance, determined to do something that would force everyone to take notice. This time, I was working on a fresh project, so I had the liberty…"

A critic’s view: "The rest is history. Arman was the first Pakistani film to celebrate a Platinum Jubilee (75 weeks). It created the legend of the chocolate hero; and Waheed became the heart throb of thousands. Arman is definitely wrothy of being considered for other merits as well. The song sequence Jab pyaar mien do dil miltay hain is a masterpiece of symbolic filmmaking… When a person is photographed between bars, it signifies depression or misfortune. Pervez has made extensive use of this convention in his early movies, especially in this song sequence."

Pervez says, "After the record breaking response to Arman, we became rather careful not to become captives of our own success. We knew that if we make another love story, no matter how good, people will say: this is not better that Arman. So we decided to make a film about the problems faced by young widows… Ihsan (1967) was quite an unconventional film (in the sense that its heroine is not just a widow, but she is also the mother of a seven or eight-year-old girl when she first appears in the film.)"

Doraha (1967), Pervez’s own production in partnership with Sohail was, comparatively speaking, a flop.

"I do not blame Sohail. He gave nine songs in that film, and all of them were hits. It was all my fault. I had become too much obsessed with my feats of directorial innovations. In Doraha I filmed songs in a manner which fascinates people even today, after a lapse of almost thirty years. I introduced a fresh approach towards camera movement, cutting, editing, and so on. But in the process of doing that, I allowed myself to ignore one most important aspect of filmmaking: the script. I had read a short story in the Reader’s Digest about a singer who dies. We got it adapted for the screen, but we introduced a side character, a lively girl.

"In order to satisfy her, we kept the hero alive after his beloved is married away, and had him survive the wounds the acquires while saving the life of her husband. This, saving the heor’s life proved fatal for our film. This was the greatest flaw in the story, and ruined the effect.

"I learnt more from the failure of Doraha than I had from the success of Arman. I sat down and analysed the situation. Meanwhile, I happened to be present at the screening of a Shabab Kiranvi film, which used the most basic technique of all, a fire place in the middle, camera shot, hero enters from right, heroine enters from left, they speak, he goes back his way, she exits the fram from her side. There is nothing more basic than this. That film was a success, nevertheless. Now just think about Doraha I reached upon this conclusion: clever photography is no substitute for a good story. Consequently my next venture was Saughat (without Waheed Murad, for a change!), where my techniques were much simpler as compared to Doraha, but which had a stronger storyline. I allowed the subject matter to become more prominent than my ‘technique’. I think this is how it should be. A director should not draw attention to himself. In a well-directed film, you should hardly think about the director’s work while you are watching the film. He should give you everything just as you need it - close-up, etc. You leave with an overall impact, and that’s all.

"But this is not always easy. Quite often we (the directors) are carried away by a desire to show off. We get praised Wah, wah, Kya shot hai -- but that is, strictly speaking, against the basic principles of direction. My next venture was Mere Hamsafar (1972). Our unit went to Europe, England, France, Holland -- for the first time. It had a very good musical score from Sohail, but suffered from a mismatch: when Sohail was preparing the score he had Waheed in mind, who was going to be the hero of this film. Due to certain differences which grew later on, Waheed’s role was given to Muhammad Ali. I think Ali Bhai did a good job too, in spite of the fact that the songs were tailor-made for Waheed -- not just the composition by Sohail, but also the rendering by Ahmed Rushdi, who had this flair for singing songs in a manner that would suit the specific actor who was to play it. It is a fact that when he would sing for Waheed, it seemed as if Waheed himself was singing.

"Ahmed Rushdi was the king of expressions. I won’t say he was fond of acting, but he had this natural talent of expressing himself in voice as well as expression -- as you could see from his later appearances on the television."

A critic’s comments: "Most of Pervez Malik’s early films are distinctly divided into two halves. A commercial, entertaining first half and a dard, tense, second half."

Pervez says: "This was a formula. A binding. Those days people just expected to be entertained in the first half and then weep in the second."

A critic's comment: "Pervez made this formula stand on its head in Mehman (1977)…"

Pervez says: "If you get a story which demands something else, then you to… This film was based on a novel by Salma Kanwal. The novel begins with a tragedy, so the first half of my film was tragic. In this case the second half was romantic."

A critic’s comment: In the early eighties, Pervez Malik surpassed his own Arman with Anmol, which ran for 118 weeks in Karachi. It is ironic, because Anmol (although quite entertaining in its own right) was not even comparable with Arman or to the earlier Pervez Malik hits in terms of finesse. It seems he wants to be one with the Lahore film industry. However, the film had a haunting musical score by Nisar Bazmi.

After Anmol came Dushman (1974), Pehchan (1975), Intikhab (1977), Qurbani (1981) and several others. Qurbani is regarded as his best, even by Pervez himself, on the basis of its strong screenplay. But none of these films reflect the touch of Pervez Malik.

Ghareebon Ka Badshah, one of the most successful movies of the latter part of his career has a few sequences which really move us -- such as when the advocate recognises the dead body of his lost daughter, the girl he had unknowingly allowed to get raped. But, on the whole, the film sufferes from poor direction and crude sensationalism being passed off as social message.

The director who had intrigued a people with Arman, and bravely defied all conventions of the Pakistani cinema with Doraha, now, had apparently compromised with the degenerate industry, although it was a compromise much on his own terms. When did the downward slide begin? As a critic, I would say the heartening success of Anmol, back in 1973, was a thin veneer over the greatest defeat of Pervez Malik: his decision to compromise.

Pervez says: "In my life, Anmol is a significant movie for two reasons. Firstly, that was a lean period of my life. In spite of my early success there came a period when things became difficult for two or three years. For some reason people had spread rumours about me in Lahore. I was not getting the response which I felt I deserved from the trade. So I was planning a comeback, to make a film that would divert attention back to me. Secondly, my producer Anis Dossani had returned from East Pakistan after having lost everything there (in the tragedy of 1971). Once he was a millionaire, a big businessman, but now he did not even have the funds needed to make a single film. He arranged funds with great difficulty. So, I was very careful about making something that would be a ‘sure shot’. I spent a long time searching for a suitable plot. The character we created for Shabnam was a contrast to the docilemale character that was played by Shahid. It was also a total change for Shabnam. She had come with a very soft image. Now, I asked her to paint an entirely different character."

A critic’s comment: "Three of the ‘famous four’ turned outwardly patriotic around (or before) mid-seventies. Sohail had already left filmdom to devote himself to national and children’s songs. Musroor got famous for Sohni Dharti (incidentally, once again, a Sohail Rana composition). Pervez turned into something like a social reformer and a patriotic propagandist. Dushman (1974) included a national song, Pechan 1976 was about the blessings of the village life, and included family planning propaganda while Intikhab was a children’s movie (a spin off from The Sounds of Music.) The more recent ventures such as Gumnam, Kamyabi, Ghareebon Ka Badshah were all recognized by the government as some sort of social service and consequently received tax exemption from the Federal Government.

Pervez says, "I thought I must show my gratitude to the Almighty for granting me the success that I got. Even in my early films, I had always been prepared to include any nice things that I could. Later on, I realized there are so many problems in our collective life, which have never been filmed. The government, the politicians were always saying that islahi films are never made here. So I decided to make them, but there is no recognition. After having made seven films on national issues, I say it is a thankless job. I lost out on finances, there was no support from the government. Tax exemption is a joke. They send you a letter, stating that the Government of Pakistan is pleased to exempt you from tax, etc, etc. But this letter is issued by the Central Government. You then have to take it to the provincial government, and beg them to exempt you from tax which they refuse. I got exemption four times, but I can tell you that the financial gain of this was, literally, zero. When I received exemption for Kamayabi, I am on record for returning the letter to the government, saying, I thank you, but this letter of yours is an insult to the Central Government as well as to me, personally. But we were talking about my turning to social issues in my films. Someone once told me, ‘Pervez Saheb, your rizq is haram,’ I said to him, and then I repeated this in the convention held by Ziaul Haque, that, if my films increase vulgarity, obscenity and bay-hayai in the society, then it is not just haram but also hellfire for me. But if, in my whole life, I could reform even a single person through my films, then it is not just halal for me, it is also ibadat (worship)."

A critic’s comments: "The real value of our filmmakers’s claims to making ‘movies with a cause’ is moderated by the fact that the themes seldom go beyond abstract slogans. Hence in Kamayabi, we have patriotism defined as the love of the soil, whatever that might mean, whereas Ghareebon ka Badshah tries to symbolize the issue of ethnicity through five neighbours living together -- thus reducing the art of film to the level of a high-school pantomime. It's ironic, if not depressing, that a learned person like Pervez Malik (also a worthy recipient of the President’s Pride of Performance Award) should interpret ‘national awakening’ in these terms and never speak of issues like democracy, human rights freedom of expression…

Pervez says, "such issues are rather too advanced. They come later, only in a free society. Now your courts are discussing them, but such issues have political overtones, whereas I have always wished to avoid it. Since you have to get your film passed by the censor and every government has its own policy, so you cannot say a controversial thing -- even if it were true. So, you must turn back to the safe avenues -- such as the love of one’s homeland, or that playing up of ethnicity is a dangerous thing, as I did say in Ghareebon ka Badshah. As far as democracy is concerned, we have always had strange situations in our country. There have been periods of dictatorship, and periods of democratic governments. There has never been a stable democratic government for such a long period as to make such issues possible in films."